Question 1

What exactly is a full-service agency?

Accepted Answer

A full-service agency provides a comprehensive suite of marketing, advertising, and communication services under one roof. This typically includes strategy, creative development, digital marketing, public relations, and media planning, offering a unified and integrated approach to your brand's presence.

Question 2

When should my business hire a full-service agency instead of specialized ones?

Accepted Answer

Consider a full-service agency when you require a cohesive strategy across multiple marketing channels and prefer a single point of contact for streamlined management. It is ideal for long-term brand building and complex campaigns where consistency is paramount, whereas specialized agencies are better for isolated, highly specific tasks.

Question 3

What are the common pricing models for full-service agencies in Switzerland?

Accepted Answer

In Switzerland, full-service agencies typically operate on a monthly retainer for ongoing, comprehensive support, which ensures budget predictability. For specific campaigns with a defined scope, they use project-based fees. Some agencies may also offer hourly rates for smaller consulting tasks or ad-hoc support.

Question 4

What are the main advantages of partnering with a single full-service agency?

Accepted Answer

The primary benefits are strategic alignment, brand consistency, and operational efficiency. Having one partner ensures all marketing efforts are synchronized towards the same goals, messages are consistent across all platforms, and you save time by managing a single relationship.

Question 5

How do I evaluate and select the right full-service agency for my business?

Accepted Answer

Review their portfolio for experience in your industry and with businesses of a similar size. Evaluate their strategic process, creative output, and understanding of the specific Swiss market nuances. It's also crucial to meet the team to ensure a good cultural fit and clear communication channels.

Question 6

How can I ensure a successful collaboration with a full-service agency?

Accepted Answer

Establish clear objectives, key performance indicators (KPIs), and a transparent communication schedule from the start. Treat the agency as a strategic partner by providing them with deep insights into your business goals and market. Hold regular review meetings to track progress, provide constructive feedback, and adapt your strategy as needed.

Full Service Agencies in Genève

Guide & frequently asked questions