Question 1

What exactly does an employer branding agency do?

Accepted Answer

An employer branding agency helps shape your company's reputation as a great place to work. They develop your unique Employer Value Proposition (EVP), create compelling content for your career channels, and manage recruitment marketing campaigns. The primary goal is to attract, engage, and retain top talent in a competitive market.

Question 2

When should my company consider hiring an employer branding agency?

Accepted Answer

Consider hiring an agency when you face challenges like high employee turnover, difficulty attracting qualified candidates, or a negative perception in the job market. It's also a strategic move during periods of rapid growth or when entering new markets to proactively build a strong talent pipeline.

Question 3

What criteria are most important when selecting an employer branding agency in Switzerland?

Accepted Answer

Look for an agency with a proven track record and relevant case studies, ideally within your industry. Evaluate their strategic process for defining an EVP, not just their creative output. Ensure they have a deep understanding of the specific nuances of the Swiss talent market and its various linguistic regions.

Question 4

How much does it cost to work with an employer branding agency?

Accepted Answer

Costs vary significantly based on the scope of work. A one-off project, like developing an EVP, might start in the low five-figure range (CHF). Comprehensive, long-term retainers that include strategy, content creation, and campaign management will represent a more substantial investment, often billed monthly.

Question 5

What is the typical ROI of investing in employer branding?

Accepted Answer

A strong employer brand delivers a clear return on investment by reducing recruitment costs and shortening the time-to-hire. It leads to a higher volume of qualified inbound applicants, decreasing reliance on expensive headhunters. Furthermore, it improves employee retention, which directly impacts productivity and reduces onboarding costs.

Question 6

How is the success of an employer branding campaign measured?

Accepted Answer

Success is measured using a mix of qualitative and quantitative KPIs. Key metrics include an increase in the number and quality of job applications, lower cost-per-hire, improved employee engagement scores, and a reduction in staff turnover. Online reputation metrics, such as ratings on platforms like Glassdoor and Kununu, are also critical indicators.

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