Question 1

What does a full-service advertising agency do?

Accepted Answer

A full-service advertising agency manages all aspects of a company's advertising. This includes strategic planning, creative concept development, content production, media buying across various channels (digital, print, TV, radio), and campaign analysis. They provide an integrated approach to ensure a consistent and effective brand message reaches your target audience.

Question 2

How much does it cost to hire an advertising agency in Switzerland?

Accepted Answer

Costs vary significantly based on the project scope, agency size, and required media spend. Common pricing models include a monthly retainer (CHF 5,000 - CHF 25,000+), project-based fees for specific campaigns, or a percentage of media spend. It's crucial to request a detailed proposal outlining all costs before committing.

Question 3

How do I choose the right advertising agency for my business?

Accepted Answer

Look for an agency with a strong portfolio and proven experience in your industry or with similar business challenges. Evaluate their understanding of the Swiss market, including its linguistic and cultural nuances. Finally, ensure a good cultural fit and clear communication, as you will be working closely with their team.

Question 4

What are the main benefits of working with an advertising agency?

Accepted Answer

The primary benefits include access to specialized expertise, strategic insights, and high-quality creative resources that may not be available in-house. An agency provides an objective, outside perspective on your brand and can manage complex campaigns efficiently, freeing up your internal team to focus on core business operations.

Question 5

How is the success of an advertising campaign measured?

Accepted Answer

Success is measured against predefined Key Performance Indicators (KPIs) established during the strategy phase. These can include metrics like increased brand awareness, website traffic, lead generation, customer acquisition cost (CAC), and Return on Ad Spend (ROAS). A reputable agency will provide regular, transparent reports tracking progress against these goals.

Question 6

What is the typical process for starting a project with an advertising agency?

Accepted Answer

The process usually begins with a detailed client briefing to understand your business, goals, and target audience. The agency then conducts market research and develops a strategic proposal. Once approved, they move to creative development, production, media planning, and finally, campaign launch and ongoing optimization.

Agences Publicitaires à Bâle-Ville

Mihaye Consulting

Schalnich Communications

IT Agentur Conceptstage

una werbeagentur ag

BÜRO SPRENG

Vittorio Müller AG

brenneisen theiss communications AG

webwild - Relaunch-Agentur Basel

Multiplikator AG

Leibundgut Media

Rampenlicht

BRANDSYSTEM GmbH

Crossfive Werbeagentur GmbH

T'SIGN Werbeagentur

Visuelle Fabrik

MONA UND MATEO

Stadtluft GmbH

cr Werbeagentur AG

Kreativbude Basel Rauch & Partner

Yellow Werbeagentur AG

Your Sidekicks AG

onlineoptimierung.ch

Ranz, AG

Valencia Kommunikation AG

OSW | Werbeagentur und Designagentur

scanu – Kommunikation, Branding, Werbung

onlineKarma AG

und moritz gmbh

Yuni Kommunikation GmbH - Werbeagentur

Now Werbeagentur AG

dubb AG

Webtimal GmbH

eyeloveyou GmbH

Guide et questions fréquentes