Question 1

What are the benefits of hiring a marketing agency versus building an in-house team?

Accepted Answer

Hiring a marketing agency provides immediate access to a team of specialized experts, advanced marketing tools, and broad industry experience without the overhead costs of recruitment, salaries, and training. This allows your business to scale marketing efforts efficiently while your internal team focuses on core business operations.

Question 2

What are the common pricing models for marketing agencies in Switzerland?

Accepted Answer

Marketing agencies in Switzerland typically use several pricing models, including a monthly retainer for ongoing services, a fixed price for specific projects, or an hourly rate for consulting. Some also offer performance-based models where fees are tied to achieving specific key performance indicators (KPIs).

Question 3

How do I select the right marketing agency for my business?

Accepted Answer

To select the right agency, first define your marketing goals and budget clearly. Then, evaluate potential partners based on their industry experience, relevant case studies, and client testimonials. It is crucial to assess their communication style and ensure they are a good cultural fit for your team.

Question 4

What is the difference between a full-service agency and a specialized one?

Accepted Answer

A full-service agency offers a wide range of marketing services, from strategy and branding to digital execution across multiple channels like SEO, PPC, and social media. A specialized agency focuses on a specific niche, such as performance marketing or content creation, providing deep expertise in that single area.

Question 5

Which key performance indicators (KPIs) should I track with a marketing agency?

Accepted Answer

The KPIs you track should directly align with your business objectives. Common and important KPIs include Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rate, lead generation volume, and brand engagement metrics. Your agency should help you define and report on the most relevant KPIs for your campaigns.

Question 6

How can I ensure a successful and productive partnership with my marketing agency?

Accepted Answer

A successful partnership is built on clear communication, mutual trust, and shared goals. Provide your agency with a detailed brief, establish clear objectives from the start, and schedule regular check-in meetings to review progress. Treating your agency as a strategic partner, rather than just a vendor, fosters better collaboration and results.

Agences Marketing à Berne

Naviguer dans le paysage digital suisse exige une expertise pointue. Une agence marketing vous aide à définir une stratégie percutante pour atteindre vos clients, de Genève à Saint-Gall, et à transformer votre visibilité en croissance tangible pour votre entreprise.

Design ONE

Christoph Stähli

Digitalbüro GmbH

Pixelfarm GmbH

Boutique für Digitale Kommunikation - Norbert Kathriner

Tiptoe Marketing AG

Cottier Communications Webagentur

Artd Webdesign GmbH

Terminal8 GmbH

perrenmedia Kommunikationsagentur

Identity 4KMU

COMMUNICATE Webdesign

Demian Schläpfer - Copywriting

The Kisslers GmbH

Erik Blatter

Wordwave GmbH

dropZone

Ned Swiss

Fahrtwind Marketing GmbH

expertico international ltd

Samuel Mäder

SwissMadeMarketing GmbH

webage gmbh

Blitz & Donner Medienzauber und Kommunikationsberatung AG

Focus Agency Webdesign Bern

Luginbuehl.com

Agentur01, AG

DIGNEX

Undici GmbH

BSZ Online Solutions GmbH

MONDI AGENCY

creasquare GmbH | Kampagnen | Videoproduktion | Social Media

ads&figures AG

Agentur Peak

Marketingerei GmbH

dartera

Guide et questions fréquentes