Question 1

What does a content marketing agency actually do?

Accepted Answer

A content marketing agency develops and executes a strategy to create and distribute valuable, relevant content to attract and retain a specific audience. This includes services like blog writing, SEO, video production, and social media management, all aimed at building brand authority and driving profitable customer action.

Question 2

What should I look for when choosing a content marketing agency in Switzerland?

Accepted Answer

Focus on agencies with a strong portfolio and case studies relevant to your industry. Evaluate their strategic process, their understanding of the Swiss market (including language nuances), and their expertise in SEO. Ensure they can clearly define how they will measure success and report on key performance indicators (KPIs) that align with your business goals.

Question 3

How much does content marketing cost with a Swiss agency?

Accepted Answer

Pricing varies based on the scope of services. A basic monthly retainer for blog management and social media might start around CHF 2,500 - CHF 5,000. Comprehensive strategies involving video, multiple languages, and advanced SEO can exceed CHF 10,000 per month. Always request a detailed proposal based on your specific objectives.

Question 4

What is the main benefit of hiring an agency versus doing content marketing in-house?

Accepted Answer

The primary benefit is access to a team of specialized experts—strategists, writers, SEO specialists, and designers—without the overhead of full-time hires. An agency brings an objective perspective, established workflows, and professional tools, ensuring consistent, high-quality output and allowing your team to focus on core business functions.

Question 5

How do you measure the return on investment (ROI) of content marketing?

Accepted Answer

ROI is measured by tracking metrics tied to business objectives, such as increased organic traffic, lead generation from content downloads, improved search engine rankings for target keywords, and ultimately, the number of new customers acquired. A reputable agency will set up tracking and provide regular reports that connect content performance to revenue.

Question 6

How long does it take to see results from a content marketing strategy?

Accepted Answer

Content marketing is a long-term investment. While some initial results like increased website traffic may appear within 3-6 months, significant business impact such as improved search authority and a consistent flow of inbound leads typically takes 6-12 months of consistent effort.

Question 7

Quelle est la différence entre le marketing de contenu et la publicité traditionnelle ?

Accepted Answer

La publicité traditionnelle (push) interrompt le public avec un message promotionnel direct. Le marketing de contenu (pull), quant à lui, cherche à attirer l'audience en lui offrant une information utile ou divertissante, établissant ainsi la confiance et une relation durable avec la marque avant même l'acte d'achat.

Agences Content Marketing à Genève

Guide et questions fréquentes