Question 1

What are the benefits of hiring a specialized SEA agency instead of managing campaigns in-house?

Accepted Answer

A professional SEA agency brings deep expertise in platforms like Google Ads and Microsoft Advertising, ensuring your budget is used efficiently. They stay current with algorithm changes and new features, saving you time and resources. Ultimately, an agency's strategic approach helps maximize your return on ad spend (ROAS) and achieve business goals faster than through trial and error.

Question 2

What should I look for when choosing an SEA agency in Switzerland?

Accepted Answer

Look for certified expertise, such as a Google Premier Partner status, and request case studies relevant to your industry. A good agency will be transparent about its strategies, reporting, and pricing. Also, ensure they have a deep understanding of the unique multilingual Swiss market (German, French, Italian) to effectively target your specific audience.

Question 3

What are the common pricing models for SEA agencies?

Accepted Answer

Most SEA agencies use one of three models: a percentage of your monthly ad spend (typically 10-20%), a fixed monthly management fee (retainer), or a performance-based fee tied to specific goals like leads or sales. The best model depends on your budget, campaign complexity, and business objectives, which should be clearly discussed upfront.

Question 4

How long does it take to see results from an SEA campaign?

Accepted Answer

While initial traffic and impressions can appear within hours of a campaign launch, meaningful business results require time for data collection and optimization. You can typically expect to see initial performance trends within the first month, with significant improvements and a clearer picture of ROI emerging after 2-3 months of continuous refinement.

Question 5

How is the success of a paid search campaign measured?

Accepted Answer

Success is measured against your specific business goals using Key Performance Indicators (KPIs). These often include Click-Through Rate (CTR) for ad relevance, Conversion Rate for user actions, and Cost Per Acquisition (CPA) for efficiency. The most important metric is often Return on Ad Spend (ROAS), which directly measures the revenue generated for every franc spent.

Question 6

What information does an SEA agency need from me to get started?

Accepted Answer

To build an effective strategy, an agency will need to understand your business objectives (e.g., lead generation, online sales), your target audience, and your key products or services. Providing access to your website analytics and any existing ad accounts, along with a clear budget, is also crucial for a successful start.

Agences SEA à Glaris

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