Question 1

What are the benefits of hiring a marketing agency versus building an in-house team?

Accepted Answer

Hiring a marketing agency provides immediate access to a team of specialized experts, advanced marketing tools, and broad industry experience without the overhead costs of recruitment, salaries, and training. This allows your business to scale marketing efforts efficiently while your internal team focuses on core business operations.

Question 2

What are the common pricing models for marketing agencies in Switzerland?

Accepted Answer

Marketing agencies in Switzerland typically use several pricing models, including a monthly retainer for ongoing services, a fixed price for specific projects, or an hourly rate for consulting. Some also offer performance-based models where fees are tied to achieving specific key performance indicators (KPIs).

Question 3

How do I select the right marketing agency for my business?

Accepted Answer

To select the right agency, first define your marketing goals and budget clearly. Then, evaluate potential partners based on their industry experience, relevant case studies, and client testimonials. It is crucial to assess their communication style and ensure they are a good cultural fit for your team.

Question 4

What is the difference between a full-service agency and a specialized one?

Accepted Answer

A full-service agency offers a wide range of marketing services, from strategy and branding to digital execution across multiple channels like SEO, PPC, and social media. A specialized agency focuses on a specific niche, such as performance marketing or content creation, providing deep expertise in that single area.

Question 5

Which key performance indicators (KPIs) should I track with a marketing agency?

Accepted Answer

The KPIs you track should directly align with your business objectives. Common and important KPIs include Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rate, lead generation volume, and brand engagement metrics. Your agency should help you define and report on the most relevant KPIs for your campaigns.

Question 6

How can I ensure a successful and productive partnership with my marketing agency?

Accepted Answer

A successful partnership is built on clear communication, mutual trust, and shared goals. Provide your agency with a detailed brief, establish clear objectives from the start, and schedule regular check-in meetings to review progress. Treating your agency as a strategic partner, rather than just a vendor, fosters better collaboration and results.

Agences Marketing à Vaud

Naviguer dans le paysage digital suisse exige une expertise pointue. Une agence marketing vous aide à définir une stratégie percutante pour atteindre vos clients, de Genève à Saint-Gall, et à transformer votre visibilité en croissance tangible pour votre entreprise.

ShineBright Design Studio

Lafayette Digital Studio

Expert SEO

semantic communication & marketing digital

Caractère | Agence Web, marketing & communication Valais

Veryx

L' Agence PI

PandaDesign

Illico Web

C'est mon métier

mywebsite.ch

DigitConsultant

breew

Anadixis Digital Solutions

Horde SA

Superlatif

FFLOW agency

Expando.Digital

Agence Web Sion Valais - Création de site internet & référencement naturel SEO - Regard Digital

Asa Web

etna.agency - Marketing & Communication audiovisuelle

Habefast - Agence de Communication

Isaline Muelhauser

WinLeads

Be Siouxx

WNG SA

StudioVaud

Kenoa - Agence de communication & marketing digital

DARE | Brand Factory

Digital Sprint

Lux Inbound

LANE Digital - Marketing, Design, Web | Agence suisse

Wavemind Sàrl

Soleil Digital

Présence Web

CS Digital

Guide et questions fréquentes